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Dynamic Decisions

Data-Driven Decision Making

Harness the power of data to make informed decisions. Our tracking metrics provide valuable insights into your audience's behavior, enabling you to fine-tune your video ad strategy in real-time. Know what works and what doesn't, allowing you to allocate your resources effectively.

Viewer Insights

Ad Performance Enhancement

Maximize the impact of your video ads. Our tracking metrics reveal which ads resonate most with your target audience, so you can replicate successful campaigns and improve upon what's not working. Fine-tune your storytelling and messaging to boost engagement, click-through rates, and conversion metrics.

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Custom Analytics

Bespoke Performance Analytics

ParOne empowers publishers to define and track specific key performance indicators (KPIs) that align with their unique business goals and objectives. By creating personalized metrics, publishers can gain deeper insights into the performance of their content, advertising, and user engagement, enabling them to measure success accurately and make data-driven optimizations. With the ability to tailor metrics to their specific needs, publishers can unlock a more comprehensive understanding of their audience, revenue streams, and overall performance, leading to more effective decision-making and strategy refinement.

Designed from the ground up

Metrics Tracked

ParOne embodies innovation at its core, as it was meticulously crafted and conceptualized from the very foundation.

Video Playback

  • Ad Impressions

  • Ad Played 25%

  • Ad Played 50%

  • Ad Played 75%

  • Ad Done

Video Engagement

  • Ad Autoplay

  • Ad Skips

  • Ad Pauses

  • Ad Resumes

  • Ad Clicks

Audio Engagement

  • Ads play Muted

  • Ads play Unmuted

  • Ad Mutes

  • Ad Unmutes